The Natural View

Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction

In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:

• Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
• How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
• The latest trends and science in sodium reduction.
• How bakers are reducing sodium while maintaining product quality.
• Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.

Content sponsored by Church & Dwight.

NOW's Industry-Wide Commitment to Supplement Quality & Transparency

In this episode, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on:

- Concerns around adulteration and contamination in the supplement industry, and how NOW’s in-house testing helps protect against these issues.

- Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges.

- Key takeaways from NOW Foods' testing of supplements sold on Amazon.

...and more.

 

*Content sponsored by NOW Foods.

Shaheen Majeed on Leading Sabinsa's Evolving Future

In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Sabinsa. And in this episode of The Natural View, we talk with Shaheen Majeed, Global CEO and Managing Director of the Sami-Sabinsa Group, to learn more about the company, get updated on recent developments, and explore what's on the horizon.

*Content sponsored by Sabinsa.

What the Paleo Diet Really is and Why It's More Relevant Than Ever

In this episode, we talk with Trevor Connor, CEO of The Paleo Diet, and Dr. Griffin McMath, The Paleo Diet’s Head of Content. Tune in to learn about:

- The Paleo Diet's health-advocacy mission
- Key research and benefits
- Who the new Paleo Diet brand serves
- Resources offered on ThePaleoDiet.com
- 2025 trends in the nutrition space.
- and more!

 

*Content sponsored by The Paleo Diet.

Dr. Jeffrey Burke on Regenerative Agriculture & the Evolution of Holistic Health

Dr. Jeffrey Burke, Director of Education, Kokora, discusses his 40+ plus years in the natural products industry, sharing his accomplishments, journey, and how he is able to maintain his positivity. Dr. Burke also discusses: *His partnership with Kokora and the regenerative movement. *His cross-country journey educating natural products retailers and consumers, and what's he learned on his travels. *Emerging trends for 2025 and beyond. ...& much more!

 

Lily of the Desert, Leading with Tradition + Fresh Perspectives

In this episode of The Natural View, we talk with Kathryn Kelly, Marketing Manager of Lily of the Desert, about leadership and mentorship at Lily of the Desert. Kelly also previews upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West 2025! *Content sponsored by Lily of the Desert

NV - TSI Group SupplySide West Edition 2024: Strategies for Healthy, Active Aging

In this special episode of The Natural View from SupplySide West, Shawn Baier of TSI Group talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:

• The shift in recent years from anti-aging to healthy aging and active aging.
• Why muscle health is such an important part of a proactive approach to healthy aging.
• The popularity of GLP-1 receptor agonists for weight management. 
• The science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrientslooking at HMB + vitamin D3. 
• Why myHMB is often combined with vitamin D.
• The benefits of innovative FZZR Technology, and how it can help brands meet consumer demands for convenience and efficacy. Content sponsored by TSI Group.

NV - Stratum Nutrition SupplySide West Edition: Top 5 Emerging Trends for 2025

Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.

Tune into this special episode of The Natural View from SupplySide West 2024 for insights from Alexis Collins, Director of Product and Brand Strategy at Stratum Nutrition. Collins talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about the top 5 emerging trends for 2025, and the branded ingredients that can help brands meet consumer demand. Tune in to learn:

• Top trends in nutritional supplements.
• Opportunities for brands to innovate in 2025.
• How Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.

 

NV -- Virun SupplySide West Edition: The Innovations That Make a Brand Shine

Philip Bromley, co-founder and CEO of Virun, talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about how innovation has fostered impressive growth, plus the trends on the horizon for delivery formats and flavors, and how Virun can help brands formulate for special dietary needs. Find out what's on the horizon for 2025! 

Tune in to learn:

• The background sets Virun apart.
• How Virun is helping brands formulate with delicious flavor that keeps consumers coming back for more, but without all the sugar and preservatives.
• Trends in consumer demand for sugar-free options.
• What Virun offers on the flavor front, and how it can help brands gain a competitive edge.
• Omegas and Virun innovations that can help with the fishy aftertaste.
• Delivery forms that could be game-changers for brands seeking alternatives to pills and gummies.
• How can Virun’s offerings be tailored to specific dietary needs, like keto, vegan, or allergen-friendly formulations.
• Emerging trends in the natural products space that Virun is responding to for 2025 and beyond?

NV - Bright Pharma SupplySide West Edition: Choosing a Capsule Supplier, and the Organic Advantage

In this special episode of The Natural View from SupplySide West 2024, Tess and Patrik Barr of Bright Pharma Caps, Inc., talk with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:

• The world’s first NOP certified organic vegetable capsules.
• What it takes to be truly organic in compliance with the USDA.
• The issue of organic fraud.
• Questions brands should be asking to ensure that they are compliant.
• Common challenges brands face when switching to organic capsules.
• Consumer demand for organic and vegetable capsules increasing.
• What brands should know about the impact of organic certification on market positioning & consumer trust.
• How sustainability and transparency can give a brand a competitive edge.