The Natural View

The Natural View - Balchem

In this episode of The Natural View, hosts Maggie Jaqua and Todd Pauli sit down with Lauren Eisen, Senior Marketing and Business Development Manager at Balchem, to explore the booming women’s health market—specifically innovations in prenatal nutrition. Eisen breaks down the critical differences between folate and folic acid, explaining why bioactive folate forms like Optifolin Plus are essential for expectant mothers and developing babies.

The Natural View: Industry Leaders Race to Help Wings of Hope Rescue Center & Ask for Your Help

Cypress Minerals and Cepham Inc., in conjunction with The 6AM Agency, are stepping outside of the everyday issues that affect our industry to focus on a new global humanitarian campaign aimed at providing a permanent rescue shelter for child sexual abuse survivors. Because Hope Needs a Home is looking to raise USD $140,000 by August 30 to secure a stable residence for members of the Wings of Hope Rescue Home—a safe haven for girls between the ages of 11-17 (and their children) who are survivors of child assault, in Nairobi, Kenya.

 

For those looking to help, donations can be made through A Thousand Plus (https://www.athousandplus.org/), a non-profit organization solely created to transfer funds to those in need. 100% of the contributions received will be governed by a board of trustees in order to confirm they go directly to Wings of Hope Rescue Home and the purchase and operation of a new facility. Learn more!

 

The Natural View: Lessons in Leadership & Clean Label From J.R.LIGGETT’S, a Genuine Legacy Brand

In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including J.R.LIGGETT’S. And in this episode of The Natural View, we talk with James R. Liggett, founder and CEO of of J.R.LIGGETT’S, to learn more about the legacy brand. Content sponsored by J.R.LIGGETT’S.

The Natural View: Botanic Tonics Offers Traditional Botanicals

Ramsey Atallah, Chief Science and R&D Officer at Botanic Tonics, discusses what makes the company's products unique. Tune in to learn about kava and kratom, including how these two botanical ingredients work together, supporting science, and safety standards. Content sponsored by Botanic Tonics. *Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit Botanic Tonics' Consumer Education page: https://botanictonics.com/pages/consu....

The Natural View: RIBUS' Alicia Kasch Bringing New Perspectives to Generational Leadership

In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including RIBUS. And in this episode of The Natural View, we talk with Alicia Peirce Kasch, Vice President of RIBUS, to learn more about the third-generation family business. For more insights from RIBUS, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Content sponsored by RIBUS.

The Natural View: NØØT Founder Brings Aspirational Approach to Brand's Holistic Products

In this episode of The Natural View, discover a new supplement company that is positioning itself at the nexus of nature and science. Our guest is Dia Schwarz, Founder of NØØT. Tune in to learn about:

• Schwarz's background in neuroscience and alternative medicine, and what led her to launch a supplement company.
• The origin of the name NØØT.
• The role education plays in reorienting consumers to a proactive rather than a reactive approach to daily well-being.
• How Schwarz conceived of the NØØT product line.
• How Schwarz personally embodies the NØØT philosophy in her daily life.
• How to identify clean vs. potentially harmful products.
• The danger of overpromising in the supplement world, and the best practices NØØT follows to build trust.

Content sponsored by NØØT.

Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction

In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:

• Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
• How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
• The latest trends and science in sodium reduction.
• How bakers are reducing sodium while maintaining product quality.
• Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.

Content sponsored by Church & Dwight.

NOW's Industry-Wide Commitment to Supplement Quality & Transparency

In this episode, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on:

- Concerns around adulteration and contamination in the supplement industry, and how NOW’s in-house testing helps protect against these issues.

- Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges.

- Key takeaways from NOW Foods' testing of supplements sold on Amazon.

...and more.

 

*Content sponsored by NOW Foods.

The Natural View: Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction

In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:

• Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
• How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
• The latest trends and science in sodium reduction.
• How bakers are reducing sodium while maintaining product quality.
• Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.

Content sponsored by Church & Dwight.

Shaheen Majeed on Leading Sabinsa's Evolving Future

In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Sabinsa. And in this episode of The Natural View, we talk with Shaheen Majeed, Global CEO and Managing Director of the Sami-Sabinsa Group, to learn more about the company, get updated on recent developments, and explore what's on the horizon.

*Content sponsored by Sabinsa.