The Natural View

The Natural View: Innovating in the Natural Marketplace with BGG

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shaheen Majeed, CEO, BGG Americas, Algae Health Sciences, HB Natural Ingredients. Majeed discusses science-backed branded ingredients, including one that is generating a lot of buzz lately: astaxanthin.

The Natural View: Ensuring the Longevity of the Natural Products Industry with the NPA

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA). Dr. Fabricant discusses: The most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues. The importance of advocacy, and positive outcomes that have stemmed from the industry's collective efforts. How NPA helps make it easier for industry members to get involved and play an active role in the future of the industry. Bright spots...and areas of concern...for 2024.

The Natural View: Leadership Insights from Nutrasource

William J. Rowe, Co-Founder, President, and CEO of Nutrasource, reflects on the company’s growth, and looks ahead to the future. For more insights from Will, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Sponsored content.

Leadership Insights from Bonnie’s Jams

Bonnie Shershow, founder of this women-owned business, shares the mindset that fuels success and uplifts fellow female entrepreneurs. For more from Bonnie, read her leadership profile: https://www.wholefoodsmagazine.com/ar...

*Sponsored content

The Natural View: myHMB® and Hobamine® for Healthy, Active Aging

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shawn Baier, VP of Business Development, Innovative Product Division at TSI Group, to discuss healthy aging and science-backed support that can help us live our best lives. Why is muscle health such an important part of a proactive approach to healthy aging? Why is HMB is important to everyday exercisers and the aging population? What is the threat of oxidative stress as we age? What is Hobamine, and where does it fit into the healthy aging conversation? Get the answers to these questions and more.

The Natural View: The Science & Benefits of Berberine

In this episode, Heather Wainer and Maggie Jaqua, of WholeFoods Magazine, talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn about a supplement that is trending right now: Berberine. Find out about the latest science, mechanisms of action, bioavailability, sustainability, and more. This video was sponsored by Enzymedica.

The Natural View: The Science of Sleep & Magtein

How is magnesium able to address sleep, mood & anxiety issues? In this episode, Todd Pauli of 24 Stories Marketing, and Maggie Jaqua of WholeFoods Magazine, talk with Dr. Heather Hausenblas, CEO of health behavior research company Wellness Discovery Labs, about how magnesium can offer support, and research showing how the branded ingredient Magtein can help with mental and physical performance. This video was sponsored by AIDP. Plus, find The Natural View on Apple Podcasts and Spotify.

New Tech Drives Absorption & Bioavailability Breakthroughs

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with George Kokkinis, Pharmako Biotechnologies’ Technical Director and Co-founder. Kokkinis coordinates all technical aspects of Pharmako with focus on new delivery technologies and advanced manufacturing methods. In this episode of The Natural View, he discusses the latest science and innovation.

Tune in to learn:

What are the benefits of liposome-based encapsulation and delivery? Is liposome technology a fit for all supplements?

What are the opportunities for brands? Podcast sponsored by Gencor.

Learn more at https://www.gencorpacific.com and https://www.pharmako.com.au.

The Latest Research on the Benefits of Dietary Fiber

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Brendan Kesler, R&D Innovation Director for Van Drunen Farms and FutureCeuticals. Learn about the role of dietary fiber, bound polyphenols, and gut health.

This podcast is sponsored by FutureCeuticals.

Learn more at https://www.futureceuticals.com/natur....

NutraViews: Women Are Your Consumers- Are you Reaching Them?

Special Episode: NutraViews

This episode of NutraViews by Nutrasource explores issues surrounding marketing, messaging, product positioning, and merchandising, to help companies in the natural products industry reach target customers. Host Maggie Jaqua, Content Director of WholeFoods Magazine, is joined by Michele Arent of the Arnold School of Public Health at the University of South Carolina, Traci Kantowski of Industry Transparency Center, and Ruth Rodrigues of Nutrasource.

This podcast is sponsored by Nutrasource: https://www.nutrasource.ca