The Natural View

The Natural View: Natural Remedies for Occasional Heartburn

Occasional heartburn is one of the most common digestive complaints in the U.S., with an estimated 60 million Americans experiencing occasional heartburn at least once a month, and 20% suffering at least once a week. While prevention is key, many are making the right lifestyle choices yet can’t seem to find the right solution. In this episode, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn:

Why occasional heartburn so prevalent in America.

Why common over the counter medications may not be the best choice for long term use.

How to reclaim comfort and balance in managing occasional heartburn with a safe and holistic approach. There's more to know on Occasional Heartburn!

This video was sponsored by Enzymedica.

The Natural View: NPA's Kyle Turk on Anti-Supplement Legislation

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA). Turk offers an update on one of the most pressing issues facing the industry right now: efforts to put age restrictions on certain supplements in the sports nutrition and weight loss categories. In New York, NPA filed litigation asserting that the state's dietary supplement prohibition is unconstitutional. Discussing the lawsuit, Turk stressed, "This is a critical lawsuit for us because if we don't win this we're gonna see places like California, New Jersey, Maryland, and some of these other more progressive states follow suit." Get the full story on the push to age-restrict certain supplements, plus:

The negative implications for the industry and consumers.

The importance of advocacy, and what role it is playing in this current fight.

Specific calls to action for industry.

The Natural View: Novozymes OneHealth's Pylopass Postbiotic

On this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Agostina Riganti, Protective Health Strategy Lead at Novozymes OneHealth, to discuss postbiotics and exciting new developments related to digestive health. Tune in to learn: _What are postbiotics, and how do they differ from probiotics and prebiotics? _How has the demand for protective health products evolved in recent past few years? _With the rising concern about antibiotic or antimicrobial resistance and the complexity of H. pylori treatment, how might postbiotics address the market need for alternative options? _What is unique about Pylopass, and how does it contribute to the world of postbiotic products? *Content sponsored by Novozymes One Health.

 

CRN CEO Steve Mister on Issues Affecting the Industry

Maggie Jaqua and Heather Wainer from Wholefoods Magazine catch-up with CRN CEO Steve Mister to discuss the supplement industry and the issues CRN is currently addressing. 

The Natural View: Innovating in the Natural Marketplace with BGG

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shaheen Majeed, CEO, BGG Americas, Algae Health Sciences, HB Natural Ingredients. Majeed discusses science-backed branded ingredients, including one that is generating a lot of buzz lately: astaxanthin.

The Natural View: Ensuring the Longevity of the Natural Products Industry with the NPA

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA). Dr. Fabricant discusses: The most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues. The importance of advocacy, and positive outcomes that have stemmed from the industry's collective efforts. How NPA helps make it easier for industry members to get involved and play an active role in the future of the industry. Bright spots...and areas of concern...for 2024.

The Natural View: Leadership Insights from Nutrasource

William J. Rowe, Co-Founder, President, and CEO of Nutrasource, reflects on the company’s growth, and looks ahead to the future. For more insights from Will, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Sponsored content.

Leadership Insights from Bonnie’s Jams

Bonnie Shershow, founder of this women-owned business, shares the mindset that fuels success and uplifts fellow female entrepreneurs. For more from Bonnie, read her leadership profile: https://www.wholefoodsmagazine.com/ar...

*Sponsored content

The Natural View: myHMB® and Hobamine® for Healthy, Active Aging

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shawn Baier, VP of Business Development, Innovative Product Division at TSI Group, to discuss healthy aging and science-backed support that can help us live our best lives. Why is muscle health such an important part of a proactive approach to healthy aging? Why is HMB is important to everyday exercisers and the aging population? What is the threat of oxidative stress as we age? What is Hobamine, and where does it fit into the healthy aging conversation? Get the answers to these questions and more.

The Natural View: The Science & Benefits of Berberine

In this episode, Heather Wainer and Maggie Jaqua, of WholeFoods Magazine, talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn about a supplement that is trending right now: Berberine. Find out about the latest science, mechanisms of action, bioavailability, sustainability, and more. This video was sponsored by Enzymedica.