Episodes

Friday Jul 15, 2022
The Natural View: Benefits of MenaquinGold
Friday Jul 15, 2022
Friday Jul 15, 2022
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Jeff Lind, National Director of B2B Sales for Novozymes One Health.
Learn about:
-the different forms of vitamin K
-sources of K2 and how they differ
-the connection between vitamin K2 and calcium
-impacts of K2 deficiency
-science supporting the MenaquinGold branded ingredient ...and more.

Monday Jun 20, 2022
The Natural View: Metabolic Health Benefits of CurCousin
Monday Jun 20, 2022
Monday Jun 20, 2022
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Dr. Anurag Pande, Vice President of Scientific Affairs at Sabinsa. Learn about new innovations coming out of Sabinsa, including the newest branded ingredient, CurCousin, for metabolic health. This branded nutritional ingredient containing the bioactive Calebin A (analog of Curcumin) has proven health benefits for managing:
- metabolic syndrome
- obesity
- inflammation
- arthritis
- osteoporosis
- liver health
Learn about the clinical trials, formulation opportunities, and more.

Friday Jun 10, 2022
The Natural View: Regulatory Update with NPA’s Kyle Turk
Friday Jun 10, 2022
Friday Jun 10, 2022
In this episode of The Natural View, WholeFoods Magazine VP of Media Heather Wainer talks with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA), about legislation that would place age restrictions on nutritional supplements. NPA is spearheading grassroots campaigns across the country against these bills—in Rhode Island, California, New Jersey, Missouri, New York, and Massachusetts. The campaigns—as well as how you can contribute—can be found in NPA’s Action Center: https://www.votervoice.net/NPA/Campai...

Friday Jun 10, 2022
The Natural View: Catching Up with Greg Arabatzis of ChromaDex
Friday Jun 10, 2022
Friday Jun 10, 2022
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Greg Arabatzis, VP of Healthcare Pracitioner Sales with ChromaDex, about industry trends, fostering powerful connections, working with influencers, and the benefits of Tru Niagen for sports nutrition.

Friday Jun 10, 2022
The Natural View: Exploring the Benefits of Setria Glutathione
Friday Jun 10, 2022
Friday Jun 10, 2022
Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Danielle Citrolo, PharmD Vice President of Scientific and Regulatory Affairs Kyowa Hakko U.S.A., Inc., about a branded form of glutathione that can help to maintain optimal glutathione levels and overall good health, supporting healthy aging, a healthy immune system, and detoxification. Get the scoop on this ingredient, which has a key place in many of the most in-demand categories today, including immune support, sports nutrition, and nutri-beauty.

Monday Feb 21, 2022
Exploring the Science & Lifelong Benefits of HMB-Infused Water
Monday Feb 21, 2022
Monday Feb 21, 2022
Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine talk with Naji Abumrad, MD, FACS, Professor of Surgery at the Vanderbilt University School of Medicine and Chairman of Nirvana Water Sciences Scientific Advisory Board. Tune in to learn about the science behind HMB (β-hydroxy β-methylbutyrate) for muscle wellness, and about the first-ever water soluble formula of HMB.
This podcast is sponsored by Nirvana Water Sciences.
Learn more about them here: https://www.nirvanawatersciences.com/

Tuesday Jan 18, 2022
Catching Up With Shaheen Majeed
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Heather Wainer of WholeFoods Magazine touch base with Shaheen Majeed to find out what the industry veteran is up to now. Tune in to hear about Shaheen's new role as CEO of three key subsidiaries of BGG World (BGG) (http://bggworld.com/), plus more of the positive goals and projects that are helping to make a difference in the industry. And don't miss their forecast for what's to come for the industry as a whole in the years ahead.
Read the news about Shaheen's appointment here: https://wholefoodsmagazine.com/news/supplier/shaheen-majeed-appointed-ceo-of-bgg-americas-subsidiaries/

Monday Jan 17, 2022
Lumenato™: The wellness extract that’s helping rethink beauty
Monday Jan 17, 2022
Monday Jan 17, 2022
Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at the beauty-from-within boom with Karin Hermoni, Ph.D., Head of Product at Lycored (https://www.lycored.com/). Tune in for insights into the future of ingestible skincare and the importance of skin immunity. Plus, learn about the science-backed branded ingredient Lumenato, a natural mix of nutrients from golden tomatoes, intended to harness nature’s power to help skin work its hardest from the inside out.
Looking for more info on this Non-GMO Project Verified, Allergen-Free Certified, Certified Kosher, Certified Halal ingredient? Lycored has created a microsite specifically to help you learn more, which you can access here: https://wholefoodsmagazine.com/retail...
This podcast is sponsored by Lycored. Learn more about them here: https://www.lycored.com/

Wednesday Dec 22, 2021
The Natural View: Top 3 Trends for 2022 with Gene Bruno
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at what's in store for 2022 with Gene Bruno, Vice President of Scientific and Regulatory Affairs for Twinlab Consolidation Corporation and Professor of Nutraceutical Science for Huntington University of Health Sciences.
A few of the highlights you won’t want to miss:
4:00 - Immune support nutraceuticals to watch.
9:15 - Gene's forecast on the interest in immune support products post-COVID...plus the opportunity for retailers.
11:15 - A look at science-based helpers for achieving and maintaining a healthy weight.
20:00 - Need-to-know info on "the trend that's not going away anytime soon"
24:00 - How collagen can help with the most visible signs of aging, and a caution on formulations to help ensure a quality product.
This video was sponsored by Twinlab Consolidation Corporation. Learn more about them here: https://www.twinlab.com/

Wednesday Dec 01, 2021
The Story Behind Keratin with a Focus on Keragen
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
The beauty-from-within market is growing worldwide. Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua of WholeFoods Magazine, and Paul Sapsford, CEO of Keraplast Natural Innovation, discuss Keragen- IV, a vegetarian keratin in a digestible powder form. Learn about the latest science, opportunities for formulators, and more.
Connect with us!
Keraplast Natural Innovation: https://www.keraplast.com/
AIDP: https://aidp.com/
24 Stories Marketing: https://www.24storiesdigital.com/
This video was sponsored by AIDP.
Liked this? Try:
• The Natural View: The Story Behind the Supplement—Veg D3 (https://wholefoodsmagazine.com/news/m...)
• The Natural View: Kiwi Solutions for Digestive Health—Livaux & Actazin (https://wholefoodsmagazine.com/news/m...)
• The Natural View: The Story Behind Ayurvedic Herbs With a Focus on BacoMind (https://wholefoodsmagazine.com/news/m...)